Mumbai: Aditya Birla Well being Insurance coverage Firm Ltd. (ABHICL), the Well being Insurance coverage subsidiary of Aditya Birla Capital Restricted, a big non-banking monetary companies firm, has set a brand new Guinness World Information title for the ‘Largest on-line video album of individuals leaping within the air’ with 5455 movies. ABHICL has achieved this file throughout its annual #JumpForHealth Marketing campaign.
The fifth version of #JumpForHealth Marketing campaign kick-started on World Well being Day ie April 07, 2022, and continued until Might 16, 2022, witnessing a lot of individuals begin their well being journey by the ability of leaping whereas contributing in direction of serving to differently-abled individuals stroll once more. Combining the efforts of the contributors, for each 10,000 jumps, ABHICL has vowed to donate one prosthetic leg. Ajay Kakar, Chief Advertising and marketing Officer, Aditya Birla Capital mentioned, “We’re delighted to create this new file for our #JumpForHealth 2022 marketing campaign. At Aditya Birla Capital we consider in encouraging individuals to self-realise the significance of staying wholesome. #JumpForHealth was a step in that route. A motion we began in 2017, it has been an inspiration for individuals to not solely handle their very own well being however to additionally contribute to the mobility of a disadvantaged individual. Our honest gratitude to the 5,455 contributors who contributed greater than 89,56,214 jumps in lower than 40 days of this yr’s marketing campaign. On behalf of all of us throughout Aditya Birla Capital, I need to specific my honest gratitude to Guinness World Information for recognizing our efforts.”
Mayank Bathwal, Chief Govt Officer, Aditya Birla Well being Insurance coverage mentioned, “At Aditya Birla Well being Insurance coverage, now we have at all times labored to instil the idea of HeathFirst within the minds of our clients. We encourage individuals to handle their well being and inculcate the behavior of wholesome dwelling. #JumpForHealth began in 2017, is a type of initiatives that allow us to create consciousness on wholesome dwelling and its advantages. Reaching the Guinness World Information title throughout this version of #JumpForHealth Marketing campaign has given us an ethical fillip and we’re grateful to all our stakeholders who’ve performed a pivotal position in amplifying the fifth version of ABHICL’s #Bounce for well being marketing campaign.”
This yr’s #JumpForHealth marketing campaign was based mostly on the theme of freedom, and in addition promoted the idea of HealthFirst. Because the world goes digital within the post-pandemic period, the #JumpForHealth marketing campaign enabled individuals to work, play, study, and socialise from any location. ABHICL with its marketing campaign tapped into these qualities of contributors, encouraging them to work in direction of a more healthy way of life whereas bringing pleasure and happiness to those that might be benefitted a prosthetic leg.
On this version of the #JumpForHealth Marketing campaign, 5455 contributors contributed greater than 89,56,214 jumps in two months. Consequently, ABHICL will donate 895 legs to additional its noble explanation for serving to specially-abled individuals stroll once more. Over time, the marketing campaign has acquired over 32.62 million jumps and ABHICL has donated 3262 legs up to now. Celebrities like Sanjay Dutt, Mandira Bedi & Remo D’souza actively participated and inspired others to leap together with them.
Aditya Birla Well being Insurance coverage Co. Restricted (ABHICL), a subsidiary of Aditya Birla Capital Ltd. (ABCL), is a three way partnership between Aditya Birla Group and MMI Holdings of South Africa. ABHICL was integrated in 2015 whereby Aditya Birla Capital Restricted (ABCL) and Momentum Metropolitan Strategic Investments (Pty) Restricted (Previously often called MMI Strategic Investments (Pty) Ltd.) maintain 51 per cent and 49 per cent shares respectively. ABHICL commenced its operations in October 2016 and is engaged within the enterprise of medical insurance. Firm’s present product portfolio contains distinctive choices together with power care and incentivized wellness. As on FY22, ABHICL recorded a gross written premium (GWP) of Rs.1727 Crore and lined greater than 19 Mn lives. ABHICL has a nationwide distribution presence in over 4790 cities by branches and accomplice workplaces, 12 bancassurance companions and over 63,000 direct promoting brokers. ABHICL has scaled and diversified digitally enabled distribution by 89%+ digital channel progress with 183 department places, bancassurance accessible by 16,000+ branches, and 43+ digital companions protecting 5 Mn.+ lives by 52+ contextual byte-sized and contextual merchandise.
Aditya Birla Capital Restricted (ABCL) is the holding firm for the monetary companies companies of the Aditya Birla Group.
ABCL’s subsidiaries have a robust presence throughout Defending, Investing and Financing options, ABCL is a common monetary options group catering to the various wants of its clients throughout their life phases. Powered by greater than 30,500 workers, the subsidiaries of ABCL have a nationwide attain with 1,048 branches and greater than 2,00,000 brokers/channel companions and several other financial institution companions.
As of March 31, 2022, Aditya Birla Capital Restricted manages mixture belongings below administration over Rs 3.706 billion, has a consolidated lending ebook of approx. Rs. 672 billion, and an lively buyer base of over 35 million, by its subsidiaries and joint ventures. Aditya Birla Capital Restricted is part of the Aditya Birla Group, within the league of Fortune 500. Anchored by a unprecedented power of over 140,000 workers, belonging to 100 nationalities, the Aditya Birla Group operates in 36 nations throughout the globe.
Momentum Metropolitan Holdings Restricted (Momentum Metropolitan) is a South African-based monetary companies group listed on the Johannesburg and Namibian Inventory Change. Momentum Metropolitan was shaped from the merger of Metropolitan and Momentum, sizeable insurance-based monetary companies corporations in South Africa. MMH conducts its enterprise by working manufacturers Metropolitan, Momentum, Guard danger, Momentum Multiply and Eris Properties. The group operates in 17 nations throughout the globe: 13 within the African continent, Hong Kong, Indonesia, the UK, and India by a direct presence, strategic partnerships and joint ventures.
For extra data, please go to www.momentummetropolitan.co.za/en .
