Revealed: Jul. 14, 2022 at 8:07 AM EDT|Up to date: 16 hours in the past
Marketing campaign Results in Nearly 600,000 Impressions and over 85,000 Downloads of the FH® Shopper Classroom App
NEW YORK, July 14, 2022 /PRNewswire/ — A marketing campaign to advertise a medical health insurance literacy app, FH Shopper Classroom, led to over 85,000 downloads and garnered optimistic consideration from shopper survey respondents, who reported that the app was helpful in studying in regards to the healthcare system and insurance coverage. These are among the many findings reported in a brand new transient from the nationwide, unbiased nonprofit FAIR Well being. Entitled Advancing Well being Insurance coverage Literacy amongst Hispanic and Latino Communities: Classes from FAIR Well being’s FH® LAUNCH (Be taught, Entry and Perceive Navigation of Decisions in Healthcare) Espaol Initiativethe transient reveals the findings of an initiative to advance medical health insurance literacy in Hispanic, Latino and Spanish-speaking younger adults within the New York Metropolis metropolitan space. The initiative—known as FH® LAUNCH Español and generously funded by The New York Group Belief (The Belief)—concerned the dissemination of the FH Shopper Classroom cell app, which is obtainable for each iOS and Android.
/mma.prnewswire.com/media/1858585/Advancing_Health_Insurance_Literacy.pdf?p=pdfthumbnail "FAIR Well being Initiative Reveals Worth of Well being Insurance coverage Literacy Sources amongst Hispanics and Latinos")
Launched in April 2021, the FH Shopper Classroom app is obtainable in each English and Spanish, and gives the identical academic platform obtainable on FAIR Well being’s shopper web sites in a concise, visually welcoming and user-friendly format. By articles, movies, a glossary, assets and interactive puzzle video games, customers can find out about medical health insurance and tips on how to navigate the healthcare system.
As a part of the FH LAUNCH Español initiative, in September 2021FAIR Well being carried out an academic outreach marketing campaign focusing on Hispanic, Latino and Spanish-speaking younger adults (aged 18-26) in New York Metropolis, with a further concentrate on previously incarcerated reentry populations. The marketing campaign, which was developed in tandem with an advert company that serves Spanish-speaking populations, concerned Fb adverts, digital show adverts and focused outreach to New York state and county well being departments, social service organizations and businesses, two- and four-year faculties, correctional/reentry applications and different salient stakeholders. Adverts and all promotional supplies, corresponding to postcards, have been developed in English and Spanish.
FAIR Well being assessed the utility and worth of the app by casual interviews and suggestions from a short survey on the app.
- Significance of Speaking by Numerous Channels with Culturally Related Messaging:
The success of the social media and digital advert marketing campaign was rooted in multichannel dissemination with culturally related messaging. Marketing campaign messaging, which was featured on promotional and academic supplies, performed off the classroom theme. An instance of messaging (translated to English) included: “If studying about medical health insurance looks as if an not possible project. Obtain this App.” The social media and digital adverts, in practically 600,000 impressions (reflecting over 95,000 people), most of those within the better New York space. General, the dissemination marketing campaign, which additionally included focused organizational outreach, led to greater than 85,000 app downloads.
- Utility and Worth of HIL Sources:
Almost 73 p.c of survey respondents reported that they discovered the app “helpful” or “very helpful”; greater than half (55 p.c) of respondents stated that the app made them extra assured of their potential to judge healthcare high quality and medical health insurance plans.
- Acceptability of FH Shopper Classroom and Urge for food for Sources:
Interviews revealed the acceptability of the app and an urge for food for assets that advance medical health insurance literacy. Interviewees expressed the necessity for “centralized” details about healthcare and medical health insurance, particularly for younger adults.
FAIR Well being President Robin Gelburd said, “FAIR Well being gratefully acknowledges The Belief’s help for this necessary initiative. We stay dedicated to equipping customers with actionable instruments such because the FH Shopper Classroom app to help their potential to navigate the healthcare system and make knowledgeable selections.”
Irfan HasanDeputy Vice President for Grants at The Belief, stated, “The Belief was proud to help the dissemination of a useful useful resource such because the FH Shopper Classroom app for many who at present lack the instruments and help to successfully navigate the healthcare system. FAIR Well being’s effort to advertise the app to people who face language-based and different boundaries to navigating the healthcare system is yet one more step in the appropriate route of empowering people to make knowledgeable healthcare selections.”
To learn the transient, click on right here.
Entry FH Shopper Classroom from iOS or Android.
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FAIR Well being is a nationwide, unbiased nonprofit group that qualifies as a public charity beneath part 501(c)(3) of the federal tax code. It’s devoted to bringing transparency to healthcare prices and medical health insurance info by information merchandise, shopper assets and well being methods analysis help. FAIR Well being has the nation’s largest assortment of personal healthcare claims information, which incorporates over 36 billion declare data and is rising at a charge of over 2 billion declare data a yr. FAIR Well being licenses its privately billed information and information merchandise—together with benchmark modules, information visualizations, customized analytics and market indications—to business insurers and self-insurers, employers, suppliers, hospitals and healthcare methods, authorities businesses, researchers and others. Licensed by the Facilities for Medicare & Medicaid Companies (CMS) as a nationwide Certified Entity, FAIR Well being additionally receives information representing the expertise of all people enrolled in conventional Medicare Elements A, B and D; FAIR Well being contains among the many personal claims information in its database, information on Medicare Benefit enrollees. FAIR Well being can produce insightful analytic reviews and information merchandise primarily based on mixed Medicare and business claims information for presidency, suppliers, payors and different approved customers. FAIR Well being’s methods for processing and storing protected well being info have earned HITRUST CSF certification and achieved AICPA SOC 2 compliance by assembly the rigorous information safety necessities of those requirements. As a testomony to the reliability and objectivity of FAIR Well being information, the information have been integrated in statutes and rules across the nation and designated because the official, impartial information supply for a wide range of state well being applications, together with staff’ compensation and private harm safety (PIP) applications. FAIR Well being information function an official reference level in help of sure state stability billing legal guidelines that shield customers towards payments for shock out-of-network and emergency companies. FAIR Well being additionally makes use of its database to energy a free shopper web site obtainable in English and Spanish, which allows customers to estimate and plan for his or her healthcare expenditures and gives a wealthy academic platform on medical health insurance. An English/Spanish cell app gives the identical academic platform in a concise format and hyperlinks to the price estimation instruments. The web site has been honored by the White Home Summit on Sensible Disclosure, the Company for Healthcare Analysis and High quality (AHRQ), URAC, the eHealthcare Management Awards, appPicker, Worker Profit Information and Kiplinger’s Private Finance. FAIR Well being additionally is called a high useful resource for sufferers in Dr. Marty Makary’s guide The Worth We Pay: What Broke American Well being Care—and The way to Repair It and Dr. Elisabeth Rosenthal’s guide An American Illness: How Healthcare Turned Massive Enterprise and How You Can Take It Again. For extra info on FAIR Well being, go to fairhealth.org.
Contacts:
Rachel Kent
Senior Director of Advertising
FAIR Well being
646-396-0795
[email protected]
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SOURCE FAIR Well being
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