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Fashion brands are utilizing Roblox to create immersive experiences for users and attain Gen Z audiences. This is only the start for fashion manufacturers in the metaverse. As our world turns into increasingly digitized, it’s probably that we’ll see much more manufacturers experiment with NFTs and different virtual actuality experiences.
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- Shopify research reveals that 44% of consumers are OK with brands using their private data to personalize messaging and enhance the customer experiences, corresponding to product suggestions.
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